Tips & Advice

One harsh review can feel personal — and public. The goal isn’t to “win” the argument; it’s to de-escalate, show other readers you care, and move the conversation offline. Here’s a practical playbook we use across hospitality, retail and services brands to turn a bad moment into a better outcome. The Objectives Of A Good Reply Acknowledge the experience without admitting legal liability Show a specific action or next step Move to a private channel for resolution Signal standa

Words matter when emotions run high. These five phrases reduce defensiveness and keep the door open to resolution, whether you’re replying to a review or a direct message. The Five Calming Phrases “You shouldn’t have had to deal with that.”  Validates without admitting fault. “I’ve shared this with [role] so we can fix it.”  Shows action. “Let me make this easier.”  Signals ownership. “Can I move this to [phone/email] to sort it quickly?”  Moves offline. “Thanks for giving us

If you’ve ever opened your business’s review feed and whispered “what a time to be alive,” this post is for you. The internet is a habitat teeming with fascinating reviewer species. As professional review-whisperers, we’ve spent a lot of time in the wild. Here’s our totally scientific, not-at-all peer-reviewed field guide. 1) The Poet Defining call: “The latte sang like a sunrise over Lombardy.” Habitat: Five-star reviews with metaphors as long as the Great Ocean Road. Fun fa

Running a successful beauty salon means juggling a hundred things at once: clients, staff, appointments, suppliers, and social media. For one vibrant salon on the Sunshine Coast, everything seemed to be going perfectly… until a handful of unfair online complaints began damaging the reputation they’d worked years to build. The Challenge: When Unfair Reviews Hit Hard The salon, known for its professionalism and loyal client base, started noticing a dip in new bookings. After a