Tips & Advice

If you’ve ever opened your business’s review feed and whispered “what a time to be alive,” this post is for you. The internet is a habitat teeming with fascinating reviewer species. As professional review-whisperers, we’ve spent a lot of time in the wild. Here’s our totally scientific, not-at-all peer-reviewed field guide. 1) The Poet Defining call: “The latte sang like a sunrise over Lombardy.” Habitat: Five-star reviews with metaphors as long as the Great Ocean Road. Fun fa